Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes.
CMS proposed a new rule that would set a flat amount — $632 — that MA plans can pay agents and brokers when they help enroll a person into any MA plan. The proposed rule also addresses behavioral health access and prior authorization.
Finding the best analytics tools for health care revenue management can revolutionize operational processes. Compare the leading software options to discover helpful team resources.
By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union's Jack Barrette said at HLTH’s patient engagement track, hosted by MedCity News. Not only can patients help mold clinical trials, but they can help companies improve their patient education efforts.
A new service from MedCity News is designed to add momentum to lead generation campaigns.
The marketing team figures out the strategy. The sales team executes the battle plan. Most mere mortals simply do not possess both skill sets. Combine them and soon you will be firing that person.
By complementing life science marketing strategies with Facebook Live, companies will be able to connect with and engage more people in a more familiar and direct manner, which will drive digital word-of-mouth.
Discover Houston's best orthopedic surgery centers and what features — from personalized treatment plans to rehabilitation services — make these top providers stand out in their industry.
As Director of Social Marketing at Wound Care Advantage I spend a lot of time watching how hospitals across the country are using and misusing their social media pages. Some are doing an amazing job with content creation and patient engagement. Other’s are in desperate need of help and it seems that they don’t even […]